Privacy Policy

1. Introduction

TruPoint ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our analytics platform and services.

2. Company Information

Company Name: ThetruPoint
Contact Email: privacy@thetrupoint.com
Support Email: support@thetrupoint.com

3. Information We Collect

We collect information to provide you with comprehensive business analytics and insights:

3.1 Information You Provide

• Account information (name, email address, company name)
• Business contact information
• Billing and payment information

3.2 Data from Integrated Platforms

When you connect third-party services, we collect:

• Meta/Facebook: Ad campaign data, audience insights, performance metrics, page engagement data
• Shopify: Order data, customer information, product analytics, sales metrics
• Google Analytics: Demographic data (age, gender, geographic location), traffic sources, user behavior metrics, conversion data, page engagement analytics
• Google Ads: Campaign performance data, keyword insights, ad spend metrics, conversion tracking, ROAS calculations

3.3 Automatically Collected Information

• Log data (IP address, browser type, pages visited)
• Device information
• Cookies and similar tracking technologies

4. How We Use Your Information

We use your information exclusively for the following purposes:

• Providing analytics and business intelligence services
• Processing and analyzing your business metrics
• Generating reports and dashboards
• Improving our platform and services
• Communicating with you about your account and our services
• Ensuring platform security and preventing fraud
• Complying with legal obligations

5. Google API Limited Use Disclosure

5.1 How We Use Google User Data

We access Google user data solely to provide our core analytics services:

• Google Analytics Data: Used to display demographic reports, traffic analysis, user behavior insights, and conversion metrics on your dashboard
• Google Ads Data: Used to show campaign performance, keyword analytics, ad spend tracking, and ROI calculations integrated with your Analytics data
• Data is processed and displayed only within your TruPoint account dashboard
• We do not share your Google data with any third parties except as required for platform infrastructure (hosting, database services)
• Data is stored securely and retained only as long as you maintain an active account

6. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information. We may share data only in the following circumstances:

• Service Providers: Trusted vendors who assist us in operating our platform (e.g., hosting, payment processing) under strict confidentiality agreements
• Legal Requirements: When required by law, court order, or regulatory authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets

7. Data Storage and Security

We implement industry-standard security measures to protect your data:

• Encryption of data in transit and at rest
• Secure authentication and authorization protocols
• Regular security audits and monitoring
• Access controls and employee training
• Compliance with SOC 2 and ISO 27001 standards

Data is retained only as long as necessary to provide services and comply with legal obligations.

8. Your Rights (GDPR & CCPA Compliance)

You have the following rights regarding your personal data:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Deletion: Request deletion of your data (see our Data Deletion page)
• Portability: Receive your data in a structured, machine-readable format
• Restriction: Limit how we use your data
• Objection: Object to processing of your data
• Withdraw Consent: Revoke previously granted consent at any time

To exercise these rights, please contact us at privacy@thetrupoint.com

9. Data Deletion

You have the right to request deletion of your data at any time. For detailed instructions on how to request data deletion, including platform-specific processes for Meta, Shopify, and Google data, please visit our Data Deletion page.

10. Platform-Specific Compliance

10.1 Meta/Facebook Platform

We comply with Meta's Platform Terms and policies. Your data from Meta integrations is used solely for providing analytics services and is never shared with unauthorized third parties.

10.2 Shopify

We adhere to Shopify's Partner Program Agreement and secure merchant data according to Shopify's requirements.

10.3 Google Ads

Our use of Google user data strictly follows the Google API Services User Data Policy and Limited Use requirements as stated above.

11. Cookies and Tracking

We use cookies and similar technologies to:

• Maintain your session and preferences
• Analyze platform usage and performance
• Improve user experience

You can control cookies through your browser settings.

12. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place through Standard Contractual Clauses and other legal mechanisms.

13. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or through our platform. Continued use of our services after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: